You’ve gathered demographic information for your target market. You set everything up and waited for the sales to roll in, but they never came. Why? The answer could be in some of the basics of consumer psychology and your target market’s unique buying decision process.
Most of your business content isn’t written for your reader, and it isn’t persuasive. Even worse, it has probably cost you conversions, authority, sales, interactions, and customers. The good news? These mistakes are easy to fix. Everything You Know About Writing Is Wrong Teachers, mentors, and experts have taught you the wrong things almost from […]